Rich Energy partner with Jordan King ahead of INDY 500 debut

Rich Energy, the premium British energy drink brand, have agreed to an exciting, new personal partnership with elite British racing driver Jordan King ahead of his Indianapolis 500 debut next month. Becoming the 25-year-old’s principal personal partner for his first outing in competitive oval racing, Rich Energy have teamed up with King as both parties look to enjoy further success within the United States.

Fresh off the back of an impressive debut campaign in IndyCar in 2018 where he demonstrated his clear ability across the road and street courses, next month’s showpiece event marks a further landmark in what is shaping up to be a memorable season for the talented King.

Enjoying sustained expansion and growth across the first quarter of 2019, Rich Energy’s market share continues to increase with their premium energy drink now available in over 30 countries worldwide. A key strategic focus of the brand’s sustained growth plan is an increased presence in the United States, a focus which is further reinforced by the company’s new partnership with King, in conjunction with the USA distribution business based near Indianapolis.

“We are very proud and excited to be teaming up with Jordan King ahead of his Indianapolis 500 debut later this month,” said William Storey, Chief Executive Officer, Rich Energy. “Jordan has already made a firm impression across the highest form of elite single-seater racing in the USA and, very much like ourselves, he has huge ambitions about what he has left to achieve across the United States.”

“To be working with the Rich Energy team and I’m delighted to be welcoming them onboard as my lead personal sponsor,” said Jordan King. “To be working with a brand who share my ambitions for growth and success within a hugely competitive field is something I am hugely passionate about. I’m looking forward to working closely with the dynamic team at Rich Energy and to helping driving each other on to further success.”

The countdown to the 103rd Running of the Indianapolis is well underway as the Indianapolis Motor Speedway plays host once more to the greatest spectacle in racing on Sunday the 26th of May.